Strategic Proposal

SEO & AEO Strategy

Touchstone Closing & Touchstone Law Offices

"Your clients are searching differently. Being found means being optimized for AI-powered answer engines."

Prepared by ExecuServices LLC
February 2026

The Opportunity

Strategic visibility for the AI age — where search has evolved into answer engines

🤖

AI Answer Engine

Optimized for ChatGPT, Claude & Perplexity

📍

Geo-Optimization

Local authority for closing & legal services

⚖️

Legal Expertise

AEO optimized for legal queries

📈

Agentic Growth

Continuous AI-driven optimization

67% Searches now starting with AI assistants
8.5B+ Monthly queries to AI answer engines
32% Clicks captured by featured snippets

The Shift in Search Behavior

Traditional SEO isn't enough anymore — search has evolved into answer engines

What's Changed

Search engines have evolved into answer engines. AI assistants like ChatGPT, Claude, and Perplexity now field millions of queries directly. Your potential clients are finding services differently than even two years ago.

Being optimized for "Google" in 2026 means being optimized for machines that learn, not just index. Your content must speak to both humans and AI systems.

The New Reality

AI-First Search: Users ask questions, expect direct answers

Voice Dominance: "Near me" and conversational queries

Zero-Click Results: Featured snippets capture majority

Legal-Specific: AEO critical for attorney discovery

AI-Powered Answer Engine Presence

Strategic optimization for ChatGPT, Claude, Perplexity & AI assistants

💬 ChatGPT Optimization

Optimize your digital presence to be cited in ChatGPT responses for legal and closing queries.

  • Structured data for ChatGPT retrieval
  • Key information extraction training
  • Brand mention monitoring
  • Web browsing result optimization

🧠 Claude Knowledge Base

Ensure your services are accurately represented in Claude's knowledge system.

  • Knowledge base citations
  • Structured information architecture
  • Authoritative source positioning
  • Cross-reference optimization

🔍 Perplexity & Search AI

Capture traffic from AI-powered search engines with real-time results.

  • Real-time index optimization
  • Source citation strategy
  • Freshness signals management
  • Answer relevance scoring

🎯 Geo-Optimization for Legal & Closing Services

Location-based AEO ensures your practice appears in AI-generated answers for local legal queries.

📍
Local Knowledge Panels

Optimized for "closing attorney near me" and "real estate lawyer [city]"

⚖️
Legal Query Patterns

Structured for questions like "do I need an attorney for closing"

🏠
Service Area Mapping

Clear jurisdiction and service area signals

📋
Schema for Legal

LegalService, Organization, LocalBusiness schema

AEO Optimization for Legal Queries

Specialized answer engine optimization for attorney discovery

⚖️ Attorney Discovery

Optimize for common legal questions that drive attorney searches.

  • "Do I need a real estate attorney"
  • "What does a closing attorney do"
  • "How to choose a closing lawyer"
  • Question-based content clusters

📄 Document Questions

Capture AI-generated answers about legal documents.

  • Deed transfer explanations
  • Title insurance questions
  • Closing procedure walkthroughs
  • FAQ schema optimization

💰 Cost & Process Queries

Be the trusted source for pricing and process questions.

  • Attorney fee transparency
  • Closing costs breakdown
  • Timeline expectations
  • Comparison content strategy

Investment Options

Choose your level of digital authority. Each tier builds on the previous.

Foundation

Essential optimization for new visibility
$2,500
per month

Core Deliverables

  • Technical SEO audit + remediation
  • On-page optimization 20 pages
  • Local business profile setup
  • Basic schema implementation LegalService
  • AEO optimization for legal queries
  • Monthly performance report
Value Stack
Technical Foundation $800
Local SEO $600
AEO Setup $500
Reporting $300
Total Value $2,200

Authority

Market leadership position
$7,500
per month

Everything in Dominance, Plus

  • Unlimited AI content generation Unlimited
  • Full backlink acquisition Campaign
  • Real-time competitor surveillance 24/7
  • Custom AI tool development 1 project
  • Multi-location AEO expansion
  • Executive quarterly reviews
  • 24/7 priority support
Value Stack
Dominance (Tier 2) $4,500
Unlimited Content $2,000
Backlink Campaign $1,500
Custom AI Development $1,200
Total Value $9,200

The Technology

Proprietary agentic systems augmented with best-in-class AI tools

🧠

Claude AI (Anthropic)

Deep analysis, content strategy, and AEO optimization for legal queries

Gemini Pro (Google)

Rapid implementation, technical optimization, and coding

🔍

Perplexity Sonar

Real-time research and competitor monitoring for legal vertical

📊

Custom ML Models

Domain-specific optimization trained on legal & closing data

Timeline & Expected Results

Phased approach to building lasting digital authority

Month 1-2

Technical Foundation & Quick Wins

Complete technical audit, schema implementation, Core Web Vitals optimization, and initial AEO setup for legal queries.

Deliverables
Technical SEO audit + fixes
LegalService schema implementation
Local business profile optimization
Initial LLM optimization
Month 3-4

Content Deployment & Initial Rankings

AI-powered content deployment targeting closing and legal service keywords with AEO optimization.

Deliverables
20+ optimized blog posts
Geo-optimized landing pages
Featured snippet targeting
First keyword rankings (page 2-3)
Month 5-6

Authority Building & Backlinks

Backlink acquisition, citation building, and strengthening AEO presence for legal query dominance.

Deliverables
First-page rankings (medium terms)
Backlink acquisition campaign
Citation building (50+ directories)
LLM citation expansion
Month 7-12

Dominance & Ongoing Optimization

Continued growth, competitive defense, and continuous AEO refinement for market leadership.

Deliverables
Dominant position for target keywords
AI answer engine citations
Real-time competitor monitoring
Ongoing content & optimization

Ready to Build Digital Authority?

Let's discuss how strategic SEO and AEO can grow your practice with AI-powered visibility.

Schedule Your Discovery Call
ExecuServices LLC getwaas.io
Contact michael@execuservices.net